Enchanting the world with herbal power made in Switzerland

Enchanting the world with herbal power made in Switzerland

Since the company was founded over 130 years ago, we at RAUSCH have stood for natural hair and body care products made in Switzerland. In order to convey our passion for the natural power of herbs abroad, we commissioned Boutiq AG and director Laurids Jensen to produce an image film that carries our core values ​​around the world.

Swissness, closeness to nature, extraction skills, the lightness of being: all of this and much more should be reflected in the film. After all, we have been producing effective products for hair, scalp and body in Kreuzlingen on Lake Constance for over a century. The great know-how and the many herbs and plants, which often even find their way into our shampoos and the like as in-house extracts, should also play a major role.

The picturesque Alp Flix, a breathtaking high plateau in the Graubünden Alps, is also known as a treasure island of biodiversity and was therefore perfect for the main backdrop for filming. With its striking hills, lush green meadows and clear mountain lake, Alp Flix offered incomparable natural beauty, which plays a central role in the films.

The foggy weather creates a unique atmosphere in which the two down-to-earth protagonists enjoy life to the fullest amidst the limitless beauty of nature. This attitude to life is underlined by the music, which was composed specifically for the films. The results of the intensive filming are three captivating films and several advertising subjects. These are now in use in export markets and are intended to inspire an international audience about the power of herbs in natural Swiss hair and body care.




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Our products contain over 88% ingredients of natural origin.

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Exclusively manufactured in Switzerland with the highest quality.

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