Our Story


Our history makes us who we are today.

The master hairdresser Josef Wilhelm Rausch (1868–1935) founded the company RAUSCH in 1890 and brought the world’s first liquid shampoo ‘Champooing’ onto the market. Since then, RAUSCH has been a byword for highly effective and exclusive herbal extracts, top quality, sustainability and safe-to-use products.

Josef Baumann-Widmer (1902–1978) acquired the small cosmetics factory in 1949 and worked hard to expand it. In 1968, he received support in the office and in the field from his son Marco Baumann, who had helped with harvesting the herbs and with production since he was a child. ‘I have wonderful memories of it. Chamomile, horsetail, ribwort plantain, mallow, sage – these plants are my life,’ reminisces the ambitious and knowledgeable entrepreneur, who went to 7,000 hairdressers and every pharmacy and drugstore in Switzerland to present his herbal products.

His son Lucas Baumann ran the cosmetics company – in its fourth management generation – from 2016 to 2020. Sandra Banholzer has been at the helm of RAUSCH AG KREUZLINGEN since 1 July 2021. As CEO, her most important task is to implement the company’s strategies.

RAUSCH remains under the ownership of the Baumann family, but management is entrusted to our CEO.

RAUSCH uses 87 herbs and plant-based ingredients in the form of extracts, tinctures and oils. They obtain 43 of these extracts themselves according to the most gentle methods. The family business unites centuries-old herbal wisdom handed down from monks with the latest scientific methods and cutting-edge technology. Both raw materials and end products are continuously subjected to thorough monitoring and dermatological tests. This guarantees customers the unparalleled quality of RAUSCH in the form of safe-to-use, natural products that offer mild care and lasting effectiveness.

Natural Origin

Our products contain over 88% ingredients of natural origin.

Swiss Quality

Exclusively manufactured in Switzerland with the highest quality.

Free Shipping

Complimentary shipping for orders above $50.

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